Tuesday, March 27, 2012

Google Play

Internet giant Google has been slowly increasing its cross-media presence on the Internet. You may have noticed a new menu item on the standard Google start-up page called simply "Play." This new entry is Google's move to the front of the battle between the other Internet giants, Apple, Amazon and Netflix. Yes, Google is now renting movies, selling audio, selling books and selling its own Android Apps, all in one centralized website.

If you were already registered and buying books through Google Books, your account shows up in the new Play website. First notice is that movies are all $3.99 and it doesn't take higher math to figure out that four or five movie rentals a month more than equals a Netflix rental plan.

The real question is whether or not size matters? Does Google win because it is large? Will I drop my Amazon account and my Netflix account and my Apple account and move to Google? Not likely. But let's wait and see.

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