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Tuesday, October 2, 2012

Pure Magic -- Pure Steve Jobs

Today, a 1983 speech given by Steve Jobs at a small meeting in Aspen, Colorado to the International Design Conference in Aspen (IDCA) was posted online. If you want to have even the slightest understanding of why Apple is now the predominant computer company, all you have to do is listen to Steve Jobs talking in 1983. The speech and question and answer period that follows was put online on the Life, Liberty and Technology blog.  Here is a quote of some of the things mentions back in 1983 before the introduction of the Macintosh:
  • He mentions that computers are so fast they are like magic. I don’t think it is a coincidence that he called the iPad “magical”.
  • He states that in a few years people will be spending more time interacting with personal computers than with cars. It seems so obvious now, but hardly a given back then.
  • He equates society’s level of technology familiarity to being on a “first date” with personal computers. He recognized that technology would continue to evolve in the near future as would people’s comfort level with it. In hindsight, once it became dominant the PC industry stood relatively still while Jobs was busy planning “the next big thing”.
  • He confidently talks about the personal computer being a new medium of communication. Again, this is before networking was commonplace or there was any inkling of the Internet going mainstream. Yet he specifically talks about early e-mail systems and how it is re-shaping communication. He matter-of-factly states that when we have portable computers with radio links, people could be walking around anywhere and pick up their e-mail. Again, this is 1983, at least 20 years before the era of mobile computing.
  • He mentions an experiment done by MIT that sounds very much like a Google Street View application.
  • He discusses early networking and the mess of different protocols that existed at the time. He predicts that we were about 5 years away from “solving” networking in the office and 10-15 years from solving networking in the home. I’d say he was pretty much dead-on.
  • He says Apple’s strategy is to “put an incredibly great computer in a book that you can carry around with you that you can learn how to use in 20 minutes”. Does that sound like anything we are familiar with today? And they wanted to do it with a “radio link” so that people wouldn’t need to hook it up to anything to communicate with “larger databases” and other computers. Hmmm ….
  • He compares the nascent software development industry to the record industry. He says that most people didn’t necessarily know what computer they wanted to buy. In contrast, when walking into a record store they definitely knew what music they liked. This was because they got free samples of songs by listening to the radio. He thought that the software industry needed something like a radio station so that people could sample software before they buy it. He believed that software distribution through traditional brick-and-mortar was archaic since software is digital and can be transferred electronically through phone lines. He foresees paying for software in an automated fashion over the phone lines with credit cards. I don’t know about you, but I think this sounds incredibly similar to the concept of the Apple App Store. Plus his comparison to the music industry just might be foreshadowing the iTunes store. You need to listen to the speech to hear the entirety of this passage for yourself.
  • Right at the end of the Q&A session, a question is asked about voice recognition, which he believed was the better part of a decade away from reality. Given the context of Siri today, it is interesting to hear him talk about the difficultly of recognizing language vs voice because language is contextually driven. He says, “This stuff is hard”.
Pure magic, pure Steve Jobs. 

1 comment:

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