April 23 2013: Geni.com, the leader in collaborative family history, today announced the release of two major new features, Record Matching and Smart Matching™, which enrich family trees with relevant historical records and help users discover unknown relatives and ancestors, respectively. This will add significant new detail and color to the World Family Tree, a global initiative by Geni.com that shows how everyone in the world is related, and will help members learn more about their shared ancestries.
The move upgrades Geni.com from a family tree network into a more comprehensive service that includes historical records, fulfilling the promise of its parent company MyHeritage that acquired Geni.com in November 2012. Record Matching and Smart Matching™ are unique technologies developed by MyHeritage which are now made available on Geni.com for the first time. They are designed to automatically search the massive MyHeritage database and suggest matching historical records and family connections that can then be added by users in one click to their family tree on Geni.com.These features are further explained as follows:
Record MatchingRecord Matching is the next generation of family history exploration. It finds matches between family trees and a massive database of global historical records on Geni.com’s parent site, MyHeritage. The records include birth, marriage, death and divorce documents, gravestone photos, census information, military, immigration and other documents. It’s the only service of its kind to automatically find relevant newspaper articles, books and other free text content through semantic analysis, to shed light on the actual lives, personalities and achievements of one’s ancestors.
Smart Matching™Smart Matching™ automatically finds matches for family trees on Geni.com in the global database of family trees, containing more than a billion profiles, on its parent site MyHeritage. These matches allow Geni.com members to grow their family tree, discover new ancestors and relatives, connect with other family tree owners and reunite with long lost family members. Sophisticated name-matching technology uses synonyms, phonetics and international variations to facilitate discoveries despite differences in spelling and language.
The two matching technologies work together in a cycle that constantly pushes forward the users' knowledge of their family history. They were both developed by MyHeritage and integrated into Geni.com by the companies’ combined engineering teams.I have spoken and written about these technologies recently and they add a tremendous value to using the services.