Tuesday, November 1, 2016
Does interest in FindAGrave peak at U.S. Halloween?
We recently made it through another Halloween celebration in the United States and I began to wonder if the FindAGrave.com program had any increase in popularity during the Halloween season? A quick look at Google Trends for FindAGrave.com does not seem to support any increased interest that correlates with Halloween. Here is a screenshot of the trends for the past year.
There seems to be a more definite correlation with the school year, with a definite drop off in September when most of the schools in the U.S. go back after summer vacations. There is a tiny spike in the middle of October but it drops before October 31st, the date of the holiday.
Over all time since 2004, FindAGrave.com has had spikes in 2012 and 2013, but interest in searches has dropped off most recently.
A comparison of searches for FindAGrave.com with "genealogy" as a search term simply shows the coninued decline of genealogy as a search term.
In this comparison, FindAGrave.com is basically a flat line.
Comparing searches for FindAGrave.com to searches for "FamilySearch" turns out to be interesting.
FamilySearch has seen a dramatic increase in activity beginning in 2014 but this has not seemed to affect FindAGrave.com. This lead me to compare FindAGrave.com with BillionGraves.com. Here is the screenshot.
Here is the chart for BillionGraves.com by itself.
One thing this chart obviously shows is that BillionGraves.com only began to be searched when it was introduced. Focusing in on the last five years, shows that interest in BillionGraves.com is definately related to the summer months.
It looks like Halloween is a bust for searching for graves but summer is definitely the season for graveyard searches.