Mocavo -- A New Player in the Genealogical Market?

I have been writing from time to time about the "Big 4" genealogical market players: Ancestry.com, FamilySearch.org, MyHeritage.com and brightsolid.com, for some time now. Now enter on the stage Mocavo.com. Here is a quote from techrockies:

Boulder-based Mocavo, the venture backed developer of genealogy search tools, said this morning that it has acquired Orem, Utah-based ReadyMicro, a developer of document capture and scanning technology. Financial terms of the buy were not disclosed. According to Mocavo, it is "no longer just a genealogy search engine" and hinted at future announcements around new products. The firm said that Matt Garner, who is behind ReadyMicro, will join the company's team and continue to operate out of Orem. ReadyMicro's customers include FamilyLink.com, Kansas State University, and others.

 Notice the statement about one of their "customers" being FamilyLink.com which is owned by MyHeritage.com. For more information see DearMyrtle.com