I tried out the new MyHeritage.com iOS app and it is a lot more engaging and easier to use than the older version. Quoting from the announcement from MyHeritage;
The enhanced app enables families around the world to build their family tree, instantly discover ancestors and relatives, and preserve and share their legacy, all with a better looking and more intuitive interface.
As part of our strong focus on mobile products, we've recently opened an additional engineering office for our rapidly expanding mobile development team.
So far more than 4 million people have downloaded the MyHeritage app, and its usage is growing worldwide. Within the last 3 months, the MyHeritage app for Android has ranked in the top 100 apps in its category on Google Play in 40 countries. In addition it is currently ranked in the top 5 apps in its category in Denmark and Norway in both Apple’s App Store and Google Play.
The Android version was recently selected by Google as a “featured app” in more than 100 countries, making MyHeritage the first company in the family history industry to receive such recognition.
Here is the link to the above video: https://www.youtube.com/embed/N7PSK0_UCY4