By introducing new iPad 4, the new mini-iPad and a newly designed iMac just a few days before Microsoft's official introduction of its Microsoft Surface tablet, Apple may have successfully directed attention away from the long disclosed "old" news about Microsoft's products. This is particularly true since early reviews of the Surface tablet are negative about the product and the availability of apps. See here for Innovative tablet stranded in an app desert. Have you switched over to Microsoft's System 8?
Oh, did you forget that the Microsoft Surface introduction was in two days?