Sunday, February 18, 2018
Personal Blogging is still Fading Slowly Away
I noticed an article in the news stream that indicated that Facebook's traffic is down 50 million hours per day. See Mahable.com "Facebook's traffic is down 50 million hours per day as Zuckerberg demands fewer 'viral videos'." There aren't equally as clear statistics for blogging because the trend is that blogs are becoming almost exclusively marketing vehicles. A not-so-recent article entitled, "52 Incredible Blogging Statistics to Inspire You to Blog" makes the statement, "Over the past five years blogging has evolved into a serious online marketing activity." Yes, my blogs are becoming an endangered species.
Of course, you are more than welcome to buy any of the books I have authored or coauthored. You are also welcome to use or purchase any of the programs I mention. But I do not view my blog as a marketing activity. I still present at conferences when I am available. But this year, I am only scheduled, so far, at two very local events. I would be at #RootsTech 2018 this year, were I not volunteering at the Maryland State Archives and working every day at digitizing records so all of you out there will have records to search.
The reality of blogging is that rather than disappearing, it has become the main news and marketing vehicle for what was previously the publishing and newspaper industry. I haven't read a paper newspaper for some time. Although, I did read the paper editions of the Universe, the student newspaper at Brigham Young University while we were there at the BYU Family History Library. I also read the paper edition of the Deseret News' National Edition, the local Salt Lake City, Utah newspaper. I read both because they were free and distributed at the entrance to the Library. I could read both online, however.
Facebook users, especially younger users, are migrating to Snapchat and Instagram. Bloggers have been migrating to Facebook for some time now and will probably follow the lead of the younger users to Instagram. Quite frankly, Facebook has simply become another junk mail outlet as have many of the blogs.
There are still some dedicated genealogy bloggers out there and a few new ones, but they are mostly drowning in a flood of commercial blogs, some of which post dozens of times a day. My blog aggregator, Digg.com, and my news and blog aggregator, Feedly.com, can both have over a thousand posts listed in a little more than one day. In one sense, blogging is dying from success.
I am no longer actively promoting blogging as a genealogy activity. I do have occasion to talk to genealogical entrepreneurs from time to time, and I do suggest that they use the media to promote their activities and include blogs and Facebook posts, but now the field also includes Pinterest, Instagram, and other such outlets. Promoters or all kinds are also exploiting Twitter, YouTube, and Google+.
Of course, I post to all those outlets. However, my Instagram account is family oriented and not generally public.
Will I keep blogging? I was speculating about the amount of time I might have to blog here in Annapolis, but it turns out that I just work more and do some of the same things I did before coming here. My question was if I was going to work for for over 40 hours a week, what would I do with all my extra time. I guess I am finding out.